JENNCHAN
I am a product designer with over 10 years of experience designing complex workflows, from research and vision to shipped products that serve users and drive business outcomes.
Transforming a generic
wholesale buying journey with AI/ML personalization.
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When you’re asked for a last-minute concept prototype for a VP deck.
Bringing consistency to a siloed platform with shared archetypes and patterns.
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Pre-order Landing Page
My role
Part of the Recommendation Engine initiative. I stepped in near the deadline to lead two designers, refocused scope on the most valuable features, established reusable components, and shipped the MVP on time.
Outcome
3.7% AOV lift; $274M projected, 7x the $37M plan.
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Personalized Search
My role
Partnered with the AI/ML team to design a search results experience with relevant recommendations.
Outcome
Reduced null searches with click-through on recommendations resulting in $5.6–7.3M realized to date; $72M+ projected for FY26.
Complete-the-Look Strategy
My role
Created a complete-the-look strategy across the buyer’s journey, then partnered with the AI/ML team to ship the MVP and a fast follow.
Outcome
Early signals showed buyers engaging with recommendations and clicking through to related styles, informing the next phases of the plan.
Unified Tax Experience
My role
Led research and workshops that shaped a unified employment tax vision, then designed its foundation: tax profiles and error prevention.
Outcome
Tax profiles draw 18,000+ visitors a month; missing state tax accounts fell 16% in week one.
OneUX Vision
My role
Led OneUX, a vision project streamlining experiences across the platform’s standalone products with a consistent look and feel.
Outcome
Partnered with engineering to create an adoption strategy for rolling OneUX out across the platform.
Recommendation Engine
My role
Led design across four projects bringing recommendations to Nike.net, so retail partners save time, order more and recover lost revenue.
Outcome
$5.6–7.3M realized from search; a 3.7% lift in average order value from the pre-order page.
More coming soon
Platform Activation & Personalization
My role
Led research and cross-functional workshops, then created a vision for faster partner onboarding and personalization.
Outcome
A key feature from the vision was prioritized for development.
More coming soon
Unified Manage Vision
My role
Brought a cross-functional team together to map the future order management experience, then created an end-to-end vision and prototype for roadmap planning.
Outcome
Used in roadmap planning; put on hold while the business adopted a new order management system.
How I work
Leading designers
I lead one or two designers per project, from planning through handoff.
Research practice
I built the research toolkit my team uses (planning templates, moderator guides, synthesis notes) and mentor designers through research.
Workshops
I plan and run cross-functional workshops that get product, engineering and data science aligned on what to build.
AI/ML and systems
I partner with AI/ML teams on recommendations, and design with the system in mind, from reusable Nike.net components to leading OneUX adoption at ADP.
Hi there,
I’m naturally curious and love breaking down complicated things and making them simple.
I believe form follows function, and that the design of a product should be informed by its purpose for the user in order to be successful.
Reach out and I’ll take you behind the scenes of these projects.
